Cgap poverty assessment tool

These products, while appearing to be "great ideas", very often turn out to be highly inconvenient to clients or result in the exclusion of important market segments e. The market research approach has led to a breakthrough in traditional supply-driven thinking among MFIs and allows the development of highly appropriate, market-focused products and services.

MFIs undertaking this analysis for the first time are almost invariably astonished by the degree of mismatch in their existing product structures with the needs and capacities of their target market. The market research for microfinance approach is based on participatory rural appraisal methodologies in which the researchers working with MFI staff develop an understanding of the needs and capacities of potential microfinance clients through simple information sharing exercises and non-structured interviews.

This technique draws upon the findings of the market research and systematically develops and tests new or modified financial products. These products are not only tested for their appropriateness to particular market niches but are analyzed with respect to their contribution to overall program profitability.

Microfinance Product Marketing. The Microsave marketing methodology covers both product promotion and client service. Product promotion is designed to ensure that product attributes and benefits are understood amongst the target market.

The development of improved client services focuses on service delivery rather than product structure. Key concerns are the improvement of products in terms of their ease-of-use and accessibility. Skip to content Some Specific Technical Expertise. Fraud Diagnosis and Internal Controls for MFIs This tool involves a three-day workshop followed by individual diagnostic consultancies.

Training of Microfinance Consultants This is a five-day course which takes participants through a process of responding to Requests for Proposals, negotiating terms of reference, fact-finding and data collection, interview techniques, analysis and concept development, relationships management, and oral and written presentation. Is your work missing from RePEc? Here is how to contribute.

Questions or problems? Page updated Microfinance: An Emerging Investment Opportunity. Duflo, E. Easerly ed. Duflos, E. Duvendack, M. Epstein, K. Business Week , 45—6.

ForoLacFr, Redcamif and Mision. Gonzalez, A. Grace, D. Hashemi, S. Hatch, J. Helms, B. Henry, C. Jacquand, M. Karlan, D. Enterprise Development and Microfinance 20 3 , — Labie, M. Lapenu, C. Enterprise Development and Microfinance Journal 22 4 , — Littlefield, E.

Lyman, T. Matarrita, R. McKee, K. Morduch, J. Finance for the Poor 6 4 , 1—8. Naudet, J.